Privacy Policy

Last Updated: 30/9/2026

Fitstore Ltd (“Fitstore,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or use the Fit Store website at https://myfitstore.net (the “Website”), place an order, contact us, or otherwise interact with us.

Data controller: Fitstore Ltd Address: 20, Glebe Road, Wickford, Essex, SS11 8EU, UNITED KINGDOM Contact email: sales@myfitstore.net

1. Information We Collect

1.1 Information You Provide. We may collect information you provide directly, including when you create an account, place an order, contact us, subscribe to marketing communications, or submit a review. This may include:

• Your name and contact details, such as your email address, telephone number, and billing or delivery address.
• Account details, such as login credentials and account preferences.
• Order details, including products purchased, transaction information, delivery instructions, and returns or enquiries relating to an order.
• Information you include in messages to us, reviews, or other communications.
• Your marketing preferences and consent choices.

1.2 Payment Information. Payments may be processed by third-party payment providers. We may receive payment status, transaction references, and limited payment-related information from those providers. Payment card details are generally provided directly to the payment provider and are handled in accordance with that provider’s privacy practices.

1.3 Information Collected Automatically. When you access the Website, we and our service providers may automatically collect certain information, including:

• Device and browser information, such as device type, operating system, browser type, and settings.
• Usage information, such as pages viewed, links clicked, time spent on pages, and referring or exit pages.
• Network information, including your IP address and approximate location derived from it.
• Cookie identifiers and similar online identifiers, subject to your cookie choices and applicable law.

1.4 Information from Other Sources. We may receive information from payment providers, delivery and logistics providers, analytics providers, advertising partners, and other third parties where permitted by law. We use such information for the purposes described in this Policy.

2. How We Use Personal Information

We may use personal information for the following purposes:

• To operate the Website and provide requested products and services.
• To process and fulfil orders, arrange delivery, manage payments, and handle returns and customer support.
• To create and administer customer accounts.
• To communicate with you about orders, the Website, changes to our terms or policies, and customer service matters.
• To send marketing communications where permitted by law and in accordance with your preferences.
• To personalise or improve the Website, products, services, and customer experience.
• To understand Website usage, measure performance, and conduct analytics.
• To detect, prevent, and investigate fraud, misuse, security incidents, and other unlawful or harmful activity.
• To comply with legal obligations and establish, exercise, or defend legal claims.

3. Legal Bases for Processing

Where applicable data protection law requires us to identify a lawful basis, we rely on one or more of the following:

• Contract: Processing is necessary to enter into or perform a contract with you, such as fulfilling your order or providing account services.
• Legal obligation: Processing is necessary to comply with a legal or regulatory obligation.
• Legitimate interests: Processing is necessary for our legitimate interests, such as operating and improving our business, securing the Website, preventing fraud, and responding to customer enquiries, provided those interests are not overridden by your rights.
• Consent: You have given consent, for example for certain cookies or electronic marketing where consent is required. You may withdraw consent at any time, without affecting the lawfulness of processing before withdrawal.

4. Cookies and Similar Technologies

The Website may use cookies and similar technologies to support essential functions, remember preferences, understand how the Website is used, and, where permitted, support analytics or advertising.

Where required by law, we will request your consent before using non-essential cookies or similar technologies. You can manage your choices through any cookie preference tool made available on the Website and through your browser settings. Disabling certain cookies may affect Website functionality. Cookie settings in your browser may not remove cookies already stored on your device.

5. How We Share Personal Information

We may disclose personal information to the following categories of recipients, where appropriate and subject to applicable safeguards:

• Service providers that support Website hosting, payment processing, customer service, analytics, marketing, security, and information technology.
• Delivery and logistics providers that help us fulfil and deliver orders and process returns.
• Professional advisers, including legal, accounting, and insurance advisers.
• Authorities and other parties where disclosure is required by law, necessary to protect rights or safety, or required in connection with legal proceedings.
• Business transaction parties in connection with a proposed or completed merger, restructuring, sale, or transfer of all or part of our business or assets.

We do not disclose personal information to third parties except as described in this Policy, as otherwise explained to you, or as permitted or required by law.

6. International Data Transfers

Some of our service providers or other recipients may process personal information outside the United Kingdom. Where personal information is transferred internationally, we will take steps required by applicable data protection law to protect it. These steps may include relying on an adequacy regulation or decision, using approved contractual safeguards, or applying another lawful transfer mechanism.

You may contact us using the details in this Policy for further information about applicable transfer safeguards.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including to provide services, maintain business and transaction records, resolve disputes, enforce agreements, and comply with legal obligations.

Retention periods depend on the type of information, the reason it was collected, and applicable legal requirements. When personal information is no longer required, we will delete it, anonymise it, or securely restrict access to it, as appropriate.

8. Data Security

We use reasonable technical and organisational measures designed to protect personal information against accidental or unlawful loss, alteration, unauthorised disclosure, or access. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential and for notifying us if you suspect unauthorised use of your account.

9. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of personal information in certain circumstances.
• Request restriction of processing in certain circumstances.
• Object to processing based on our legitimate interests.
• Request the transfer of certain information to you or another organisation.
• Withdraw consent where processing is based on consent.
• Opt out of direct marketing at any time.

To exercise a right, contact us at sales@myfitstore.net. We may need to verify your identity before responding. Your rights are subject to legal conditions and exceptions. You may also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection, at https://ico.org.uk/.

10. Marketing Communications

We may send you marketing communications where permitted by law. You can opt out at any time by using the unsubscribe option in a marketing message or by contacting us at sales@myfitstore.net. Even if you opt out of marketing, we may continue to send non-marketing communications necessary for an order, account, or service you have requested.

11. Children’s Privacy

The Website is not directed to children, and we do not knowingly collect personal information from children in circumstances where applicable law requires parental consent. If you believe a child has provided us with personal information unlawfully, please contact us so that we can review the matter and take appropriate action.

12. Third-Party Websites and Services

The Website may contain links to third-party websites or services. Those websites and services are governed by their own privacy notices and practices. We are not responsible for their content, privacy policies, or handling of personal information. We encourage you to review the privacy information provided by any third party you interact with.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We will post the updated version on the Website and revise the “Last Updated” date above. Where required by law, we will provide additional notice or seek consent for material changes.

14. Contact Us

If you have questions about this Privacy Policy or our handling of personal information, or wish to exercise your privacy rights, contact us at:

Fitstore Ltd 20, Glebe Road, Wickford, Essex, SS11 8EU, UNITED KINGDOM Email: sales@myfitstore.net Website: https://myfitstore.net